About Us

Our History

The story of Azienda Fiore began in 1973 with Giovanni Bovero, a man who had always harbored a love for nature and the land. After graduating from The School of Mechanical Engineering of Torino, Giovanni spent years working in an office, but his heart was always drawn to the land. Desiring to break free from the confines of a desk job, he took a bold step into entrepreneurship, founding a farm and building greenhouses where he initially cultivated floricultural crops for export. His deep appreciation for nature, combined with his meticulous engineering background, gave him the skills to design efficient greenhouses that set the foundation for the family’s future. It was the beginning of a family legacy rooted in hard work, passion for agriculture, and a desire to live in harmony with the earth.
Years later, Giovanni’s son, Massimo Bovero, took the reins of the family business after graduating from The School for Agricultural Expert of Sanremo. With a modern education in agriculture, Massimo expanded the farm’s focus, especially after the legalization of marijuana in the EU. His shift to cannabis cultivation was personal, driven by a desire to provide medical marijuana for a sick relative. Today, the Bovero family is known for producing custom cannabis strains for countries around the world, ensuring they meet each nation’s specific regulations.
The Bovero’s commitment to quality includes using natural plant-based treatments and sustainable farming practices to ensure their crops are free from harmful contaminants, with Massimo overseeing daily operations.